True True 1 1 1 10 True False False ULRIKE MALMENDIER Load More General macroeconomic programming, analysis and forecasting | Podcast Ulrike Malmendier on Behavioral Economics Economists build models based on basic assumptions of human behavior. But people are complicated, right? Ulrike Malmendier is a behavioral economist whose innovative research has shown that experiential learning rewires the brain to make decisions based on past experiences. Malmendier and Journalist Rhoda Metcalfe discuss how behavioral economics is helping to build better economic models. ULRIKE MALMENDIER Economic theory | March 2024 New Lessons from Behavioral Economics The long reach of life experience affects real-world economic outcomes, for policymakers and consumers alike ULRIKE MALMENDIER CLINT HAMILTON See Also Magazine Archives Country Focus Blogs