ULRIKE MALMENDIER

ULRIKE MALMENDIER is a professor of economics and finance at the University of California, Berkeley.

F&D Magazine / General macroeconomic programming, analysis and forecasting

Ulrike Malmendier on Behavioral Economics

ULRIKE MALMENDIER March 19, 2024

Economists build models based on basic assumptions of human behavior. But people are complicated, right? Ulrike Malmendier is a behavioral economist whose innovative research has shown that experiential learning rewires the brain to make decisions based on past experiences. Malmendier and Journalist Rhoda Metcalfe discuss how behavioral economics is helping to build better economic models.

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